LUNCHBOX LONDON - MARKETING BY DESIGN
OBJECTIVE
Create a multi-platform campaign to drive awareness and donations for Lunchbox London, an NPO providing meals to school-age children in need.
PROCESS
To honour the NPO’s mission, I conducted in-depth research, including a SWOT analysis and a client interview, to understand their needs. I developed the "Hey Teachers" campaign, tailored to educators, those most connected to the issue. The campaign balanced classroom-inspired visuals with playful yet urgent messaging, ensuring relevance and emotional impact. The design approach was bold yet inviting, using vibrant colours without overwhelming the message. Each element: billboards, bus shelters and social media ads were crafted to create a cohesive, action-driven narrative.
The campaign successfully translated across multiple media. The marketing is set to increase site traffic and will demonstrate the campaign’s effectiveness in reaching and engaging its audience.
The designs carry over seamlessly to digital formats!
LUNCHBOX LONDON - LANDING PAGE
OBJECTIVE
To design a focused, user-friendly landing page that would serve as a strong foundation for the campaign’s outreach and drive engagement.
PROCESS
Understanding that the existing layout could use a bit more clarity and direction, I created a streamlined mockup that organized key actions, like donating, connecting on social media, and requesting support into a clear visual hierarchy. I kept the aesthetic aligned with the brand’s minimal, honest approach, using white space and intuitive structure to support the mission without overwhelming it.
The redesigned landing page could become a central touchpoint for the campaign. The client responded positively to the clear layout and tone, noting it aligned with their project's goals and voice.
Lunchbox London Landing Page (Tablet)
Lunchbox London - Landing Page (Desktop)
LUNCHBOX LONDON - PROTOTYPING
OBJECTIVE
To extend the redesigned landing page into a responsive prototype that adapts seamlessly across devices.
PROCESS
Using Figma, I developed both tablet and mobile breakpoints to ensure consistency in the user experience. While the tablet version was designed for layout continuity, the mobile breakpoint was fully prototyped with active links and navigation to simulate real-world functionality. The goal was to maintain the clean aesthetic and intuitive structure of the original page while optimizing for touch-based interaction.
The mobile prototype became a fully interactive tool, allowing the client to explore a functional preview linked directly to their live content, bridging the gap between vision and execution.
LUNCHBOX LONDON - AWARENESS COMMERCIAL
OBJECTIVE
To create a visually compelling, high-fidelity animation that clearly communicates and deepens the campaign’s core message.
PROCESS
I developed campaign-specific assets to support frame-by-frame animation and 'reveal' hand-drawn chalk sketches through dynamic masking techniques. A script and storyboard were crafted to mirror the final product closely, ensuring clarity for both myself and stakeholders. I integrated custom music, sound effects, and supplied my own voice-over to enhance emotional tone without overpowering the visuals and to properly communicate the narrative rather than distracting from it. Throughout, I followed the campaign’s existing visual language, adhering to established brand colours, fonts, and style to ensure a seamless visual continuation.
The animation achieved a polished, professional finish. Described by viewers as 'clean' and noted for effectively holding attention from start to end. The final render met all technical specs and creative expectations.