OBJECTIVE
To create a bold, eye-catching animation for a charity design event that highlights the meaning of a fun, backhanded quote.
PROCESS
Using Adobe Illustrator and After Effects, I developed an animation that combined conveyor belt and machine imagery to visually express the quote’s deeper meaning. To enhance the design’s impact, I incorporated fun patterns and vibrant colours on the heads of the figures, symbolizing creativity.
Thick black shapes established strong visual contrast, while complementary colours ensured visibility from a distance in the gallery. I crafted flickering lights and motion sequences that guided viewers through the quote and the animation’s action in a deliberate, engaging order. Factory sounds, created specifically for the project, added authenticity to the motion and reinforced the animation’s theme.
The design achieved its intended interaction, with viewers engaging as expected, evidenced by the animation’s view count on YouTube.