OBJECTIVE
To develop ad concepts for two products using traditional media under tight time constraints, gaining experience in rapid creative execution.
PROCESS
I sourced imagery from magazines, selecting an office chair and a vitamin bottle to serve as the focus of my ads. Each product inspired two distinct advertisements, designed to be clean and carry impact despite the challenging time limit.
I reproduced key visuals—like a pill bottle and a woman’s figure—with precision, ensuring they conveyed the essence of the products. While the short time-frame limited in-depth conceptualization, I focused on clarity and simplicity to deliver effective messaging.
The final 2-up series of black-and-white advertisements stood out for their clean design and sharp focus. My instructor praised the work as portfolio-worthy, underscoring the project’s success as a demonstration of skill under pressure.
